Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic brand logos with female figures in order to highlight the issues of unbalanced branding in the media.

Their logos include companies like Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues of gender inequality because according to the organization’s founder and CEO Ali Hanan, 89.5 percent of design directors are male and it can affect a brand’s identity.

More info: Creative Equals  (h/t designtaxi)

Pringles:

Monopoly!

Schwarzkopf:

Dreamworks!

Bic:

Oscar:

McDonald’s

MTV:

 

 

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